In this episode, we discuss why you should NOT undervalue yourself, your business, and your entire industry by offering inexpensive products, programs, or services. We talk about the difference between “free” and “cheap” and why we recommend and often create valuable “free”content but constantly urge our clients to stay away from “cheap.”
We also discuss the dangers that come along with underpricing, particularly the negative energetic relationship that develops between you and your clients. Resentment is dangerous territory, folks. Charge what you’re worth.