“We form each other. We are bound up in each other’s choices.” – Eric Liu and Nick Hanauer
Integrity is about doing the right thing, being honest and consistent, and being in harmony with what you believe and how you act. It is also a critical element of being able to build anything that’s going to exist in the long run (a business, a government, a community).
Do you make regular decisions in your business from a place of integrity or do you get sucked into the allure of Groupon, clickbait social media posts, or other short term solutions to sales and profitability? Most of us would not make the decision to intentionally pursue shady business practices, but integrity falls along a spectrum that creates a lot of grey area. Integrity sometimes requires that you make decisions for your business that are not optimized for short-term profitability, but rather, long term sustainability.
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